I direct brand and design for hospitality and lifestyle spaces. Building the systems, editorial voice, and visual language that carry a brand across every guest touchpoint. My background is in typography and editorial design, and that craft still shapes how I think: clean lines, considered type, and imagery that does real work rather than decoration. Currently Art and Design Director at Annassurra, overseeing brand and design across The Largo and its venues (flôr, Cozinha das Flores). Previously Creative Director and Designer at ATTITUDE Interior Design Magazine, and Senior Designer at Annassurra before stepping into the director role. I also teach graphic and UX/UI design at Lisbon School of Design, and take on select freelance projects.